Reaction to Leaving Cert 2019 Business (Higher Level) by Keith Hannigan, Business teacher at The Institute of Education.
An excellent paper, with a really great choice of questions. Students who studied past papers and worked hard will be richly rewarded. Students will be delighted with this paper.
There was a lovely selection of short questions here, with something for everyone.
SECTION 2: Applied Business Question:
There was a nice, topical question on enterprise and the benefits of being an entrepreneur. Students would have been hoping for this question and it was more than fair.
There were also lovely questions on management activities and the Sale of Goods and Supply of Services Act. If students had practised with past papers they would have been very pleased here.
Section 3: Part 1- Long Questions:
Question 1 focused on the procedures to set up a strike, which was very topical.
Question 2 was a lovely question about the environment, and how companies can be more green. Again this was a great question and nice and topical. It’s lovely to see that the business subject took on the idea of how a company can be more environmentally friendly.
Question 3 was a lovely question that didn’t tackle Brexit head on, but instead focused on the benefits of continuing to trade within the Eurozone.
Section 3: Part 2- Long Questions:
Students would have loved Question 4, which focused on leadership and motivation, a topic that they are usually strong on.
Question 5 was on the consequences of a fall in sales in relation to a topical company, Vodaphone.
Question 6 focused primarily on marketing, in relation to a Fitbit watch. Again, this was an excellent question.
Question 7 asked students to consider the launch of a new fizzy drink and how you would set the price for it. This was a lovely question.